The Vault UnlockedWhy Playing It Safe Is the Riskiest Thing a Business Owner Can Do (The Jeff Bezos Principle Nobody Applies)Bezos' Brutal "Ouch" Letter
16:40–17:12 · 31s
Anderson recalls the 2001 shareholder letter that began with "Ouch" after Amazon’s stock plunged from $81 to $6, revealing Bezos’ raw honesty during crisis.