Why Most Sales Letters Never Convert (And the One Fix That Changes Everything)
4/1/202654 min
Words That Close: The Sales Copy Masterclass is a four-part series with Jim Edwards, one of the most respected names in copywriting and digital sales. Each episode in the series breaks down a different layer of the written sales system, from the sales letter to the email sequences that close the deal. If you are building or scaling an offer, start here and watch the whole thing.
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Most founders write a sales letter and wonder why nothing happens. They blame the price. They blame the traffic. They blame...
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First 90 secondsKayvon Kay· Host0:00
Uh, if, if I ask the question, okay, are there specific, um, points that need to be on a sales letter? Like is there a, a five-part, you know, the five-part step, the 10-step part, whatever it is, to a news- Okay, here it is. What is that? [laughs] That's one too I can't even count.
Jim Edwards· Guest0:17
Those are the building blocks of a great sales letter. Don't worry. I'll- The building blocks of a great sales letter.
Kayvon Kay· Host0:21
[rock music] And we're back with the king himself, the king of marketing, Jim Edwards. And I'm excited 'cause today is all about the written word, the sales letter. So I'm gonna jump right into it and ask the biggest question. What makes a great converting sales letter, and how do we get one?
Jim Edwards· Guest0:51
Wow, that's a two-part question. So what makes a great high-converting sales letter is a sales letter that gets the right people to stop what they're doing and pay attention to your message, and then it guides them through a natural sa- called a sales presentation, a sales argument, down to a call to action that they can engage with and pull out their wallet and give you money without you interacting with them at all. That is what you want. In other words, your sales letter is your 24 hour a day, seven day a week, 365 day a year salesperson