Challenging Old Campaign Wisdom
25:32–25:48 · 16s
Ken Martin rejects the 'wait until the last three months' playbook, calling it 'bullshit' and arguing for early, aggressive investment to win.
25:32–25:48 · 16s
Ken Martin rejects the 'wait until the last three months' playbook, calling it 'bullshit' and arguing for early, aggressive investment to win.
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