Why I'm Building the Next Pokemon
6/13/202616 min
In this episode of the GaryVee Audio experience, I go on live shopping streams to discuss the new set of VeeFriends Topps Chrome 2026 and what it means to me to be building the "next Pokemon." I also break down the rarity structure of the Topps Chrome set and encourage you to learn more at veefriends.com/chrome if you enjoyed this episode.
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Transcript preview
First 90 secondsGary Vaynerchuk· Host0:00
I'm calling my shot. I'm going to build a very substantial intellectual property. There will be movies, and pajamas, and video games- Love it ... and cartoons, and every motherfucker that fades this, I'm gonna stick it to them. Could you comprehend watching vlogs of Jim Henson building Sesame Street right now?
Joe· Guest0:15
No.
Gary Vaynerchuk· Host0:16
I would watch the shit out of that. We're excited about people discovering our world. We're proud of what the characters stand for, helping parents really parent out there. But we have humility. We know we have a long way to go. Look, I'm trying to build the next Pokemon, the next Marvel, the next Disney. IP is one of the things that is gonna be the big winner. This is a huge moment for us. VeeFriends' number one mission is to bring more positivity, accountability, kindness, warmth into the world. You think I'm fucking naive? I'm not fucking naive. I know people think it's a Gary Vee money grab. I listen, but they're fucking wrong. The biggest thing I wish for you is to dream big as fuck, and then watch it unfold because you actually worked for it, not because you hit the lottery. This is the Gary Vee Audio Experience. Hey, so everyone, I'm a genie from the future, and let me tell you what's gonna happen. One, the Jets are gonna win a Super Bowl in 2055. One, the Jets are gonna win a Super Bowl in 2055. Two, VeeFriends is gonna surpass Disney in 2063. VeeFriends is gonna surpass Disney in 2063. Three- 2063 ... I'm incredibly nervous about the Knicks game tonight.
Joe· Guest1:22
So tell me about what are the origins of the VeeFriends?
Gary Vaynerchuk· Host1:25
Um, the origins are just a, a series of many, many different