Why Dentists Need a Personal Brand More Than Ads | Dr. Tyler Hales
2/6/202643 min
Most professionals try to blend in.
Dr. Tyler Hales chose to stand out.
In this episode of Coffeez for Closers, Joe sits down with Tyler Hales, a cosmetic dentist who redefined what leadership, branding, and confidence look like in an industry most people fear — and rarely trust.
From the bow tie and mullet to a fast-growing national reputation, Tyler didn’t build his brand by copying dental marketing playbooks. He built it by leaning into identity, craftsmanship, faith, and discipline.
This conversation dives into:
• Why personal branding changed the trajec...
Clips
Transcript preview
First 90 secondsTyler Hales· Guest0:00
One, dentists aren't great businessmen initially, right? And so they need help. But what they're doing is they're telling dentists, they're saying, "Hey, let me take over marketing for you. Make these trending videos," right? And what's happening is these dentists aren't actually creating a brand for themselves. They're buying the marketing team's brand, because the brand, their brand is just pushing all of it for everyone. So every dentist that's underneath this marketing team, they're just pushing the same brand for every dentist, right? It's not unique at all, and it's not actually building their own personal experience.
Joseph Shalaby· Host0:30
Welcome to another episode of Coffee Meet. Now, when I first met you, I'm like, "This guy looks cool." [laughs] He's got a bow tie on. He's got a mullet. You know, like, he's, he's got, he's just got class. He's got style. I gotta ask you, what is it that motivated you to have a distinguished look like that, a, a unique look like that in the world of dentistry, and just run with it on social media?
Tyler Hales· Guest0:54
Yeah, growing up I was always into fashion. Um, I like shopping and [clears throat] things like that. But really the biggest impact for me was actually my grandpa. So when I was in dental school and I was about to graduate, he was one that always set example for me. So he was a anesthesiologist, and what he would do is he actually got dressed in the morning w- in his suit, and he would drive to work, and he would get to the hospital, and then he would change into his scrubs. And he'd work all day, he would finish his day, and then he would change back into his suit and drive home, right? And