Why chasing the algorithm leads to burnout with Mark Rober
6/2/202629 min
If you make content online or use social media frequently for work, it may feel like what you post and how often you post it is dictated by the elusive “algorithm.” You can spend your time chasing trends and trying to keep up with the internet’s ever-changing demands, but at what point does that mean sacrificing the quality of your work? Mark Rober is one of the most successful creators on YouTube, with almost 75 million followers and over 16 billion views. For 15 years, he has only posted one carefully crafted video per month. In this episode, Molly sits down with Mark at the TED Conference to uncover how Mark built his channel to be sustainable over time by prioritizing quality over quantity and staying true to his principles. Mark also reveals his secret to making a viral video, and shares tips for avoiding burnout in a fast-paced industry.
Featured guest
- Follow Mark Rober on Instagram, LinkedIn, TikTok, YouTube, and at CrunchLabs
Connect with the team
- Follow Molly on Instagram, LinkedIn, and at glueclub.com/
- Subscribe to Molly’s Substack Lesson
- Watch WorkLife videos on YouTube at TEDAudioCollective
- Follow TED on X, Instagram, Facebook, LinkedIn, and TikTok
For the full text transcript, visit https://www.ted.com/podcasts/worklife-transcripts
Hosted on Acast. See acast.com/privacy for more information.
Clips
Transcript preview
First 90 secondsSpeaker 10:00
Since he got out, bad things keep happening. Cape Fear, a new series is streaming June 5th on Apple TV.
Mark Rober· Guest0:09
Why would I wanna hurt you? Why?
Speaker 10:13
Starring Academy Award winner, Javier Bardem.
Mark Rober· Guest0:16
[laughs] Why?
Speaker 10:18
And Academy Award nominee, Amy Adams. He's coming after my family.
Mark Rober· Guest0:22
Why? Why?
Speaker 10:25
[screams] Cape Fear, streaming on Apple TV June 5th. Subscription required for Apple TV.
Speaker 30:29
On Masters of Scale, iconic leaders reveal how they've beaten the odds.
Molly Graham· Host0:34
Asking really strong questions is a superpower.
Speaker 10:38
You wanna show up with something radically different.
Speaker 30:41
And how they've grown companies to incredible heights.
Molly Graham· Host0:43
The greatest rewards always come from the greatest risks.
Speaker 10:46
That's Hit The Gas.
Speaker 30:47
Airbnb, Zillow, Microsoft, Liquid Death and more. Hear from the founders who've changed the game. It's anything but business as usual. Find Masters of Scale on Apple Podcasts, Spotify, YouTube or wherever else you get podcasts.
Mark Rober· Guest1:06
[upbeat music] This is what I tell people when, like, they wanna be... "I wanna start my own YouTube channel." I was like, "Great. There are, like, a th- a thousand great reasons. There's only two really bad reasons, and the two really bad reasons are to get rich and to get famous."
Molly Graham· Host1:24
Mm-hmm.
Mark Rober· Guest1:24
[laughs] Because you'll never be rich enough, and when you get famous enough, you're like, "Why did I ever want