Plastic’s Postwar Marketing Push
3:23–4:14 · 51s
Beth describes the industry’s deliberate, advertising-driven strategy to embed plastics into everyday life after WWII, turning surplus capacity into consumer demand.
3:23–4:14 · 51s
Beth describes the industry’s deliberate, advertising-driven strategy to embed plastics into everyday life after WWII, turning surplus capacity into consumer demand.
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