Fans Solve The Album
12:33–13:08 · 36s
Adam explains AJR’s collaborative jigsaw-puzzle stunt that forced fans to piece together the new tracklist, giving them ownership and generating massive engagement.
12:33–13:08 · 36s
Adam explains AJR’s collaborative jigsaw-puzzle stunt that forced fans to piece together the new tracklist, giving them ownership and generating massive engagement.
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