The $1.50 Hot-Dog Ultimatum
20:45–21:07 · 21s
Ries relives Costco founder Jim Sinegal’s legendary threat to keep the hot-dog combo at $1.50—an iconic stance against profit creep.
20:45–21:07 · 21s
Ries relives Costco founder Jim Sinegal’s legendary threat to keep the hot-dog combo at $1.50—an iconic stance against profit creep.
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