What Happens When You’re Naive Enough to Try with KIND Founder Daniel Lubetzky
3/31/202655 min
Naiveté is one of the most powerful assets an entrepreneur can have. In fact, I think some of the most meaningful things in the world only exist because someone was naive enough to try.
Daniel Lubetzky would know. In a crowded category and cutthroat industry, Daniel dared to build a company called KIND. He started with a simple question: how can we help people snack healthily without compromising their values? KIND Bars are now a household name and Daniel achieved his dream of building the culture behind the brand. A culture rooted in trust, long-term thinking, and s...
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First 90 secondsSimon Sinek· Host0:00
Where did, like, the drive for peace come from, and, and what are you doing to make that naive vision real?
Daniel Lubetzky· Guest0:10
It started, uh, when I was- And I mean that as a compliment, right? You're right.
Simon Sinek· Host0:14
[laughs] But, you know, no, no, I mean it in a good way.
Daniel Lubetzky· Guest0:16
I know, I know you do. I know you do.
Simon Sinek· Host0:17
Which is, which is the ones who succeed are the ones who naiv- are naive enough to believe that it's possible.
Daniel Lubetzky· Guest0:21
I know. I was teasing you.
Simon Sinek· Host0:23
We often think of being naive as a weakness, something we want to avoid, but what if naivete was actually a superpower? Naivete describes the willingness to believe that things can be better even when the world around us suggests otherwise. I firmly believe that naivete is essential for anyone who wants to build something meaningful in the world. My guest today is Daniel Lubetzky, and he proves this. Many people know him as the founder of KIND, the maker of KIND bars, but what really drives Daniel isn't just building a successful company, it's his belief that we can leave the world better than we found it, and he's just naive enough to believe it will happen, which I love. Daniel has since stepped away from KIND and is now working on his next naive project, the Builders Movement, an effort to channel curiosity and compassion into solutions that can reduce polarization in our media, our societies, and indeed, in the world. The conversation you're about to hear was actually recorded in December, before the recent developments in the Middle East. And because this episode touches on peace building and polarization, I wanted to share