What Do You Want to be Remembered For?
6/10/20269 min
In this episode of the GaryVee Audio Experience, I dive deep into the launch of VeeFriends Topps Chrome and what it takes to build a massive intellectual property universe from scratch. I share the story of starting VaynerMedia in a borrowed conference room at 34 and why starting from zero is actually your biggest advantage. I also discuss the future of live shopping on platforms like TikTok and Whatnot, and why I’m betting the next 50 years of my life on characters like Patient Panda and Empathy Elephant.
Today VeeFriends Topps Chrome 2026 is released at to...
Clips
Transcript preview
First 90 secondsGary Vaynerchuk· Host0:00
But I truly had nothing at 34. Truly, actually. Like, when I started VaynerMedia, my biggest company, we started it in a conference room the size of this podcast studio, in another company's conference room because I couldn't pay rent.
Speaker 20:14
How big is it now?
Gary Vaynerchuk· Host0:15
Now it's 2,000-plus people, 350 million a year revenue, not valuation. You know?
Speaker 20:23
[laughs] [laughs] Oh, you run a profitable business- Yeah ... that actually makes money? Shocking.
Gary Vaynerchuk· Host0:26
So, so, you know, it's a big business, and, um, I'm proud- That's only one of yours.
Speaker 20:31
Like, how many... I was looking it up today. It's, like, Vayner3, VaynerSports, VaynerRSE, VeeFriends, which I think is a different entity. How many, like, Vayners you got?
Gary Vaynerchuk· Host0:40
There's VaynerX, the holding company, that holds, like- Okay ... that holds like seven or eight of the mar- That's the marketing agency holding company. Outside of it is VaynerSports, 'cause that's a separate business. That's me and my brother. My brother runs that with Greg Genske. VeeFriends is the other biggest business I run. That's my Marvel, Pokémon. It's an intellectual property. That's... I do actually believe in my 80s, that's what I will be known for more than anything else I've done. This is the Gary Vee Audio Experience. I am looking at the VeeFriends collaboration with Topps. Yes. Like, Topps that we grew up collecting. Yep. Can you please tell us all about this? Look, I'm trying to build the next Pokémon, the next Marvel, the next Disney. IP is one of the things that is gonna be the big winner, so for the last four years, I've been building this. This is a huge moment for us with VeeFriends. Today's the day Topps Chrome comes out.