We decoded the business behind this influencer’s perfect life
6/18/202658 min
*Sam’s guide to run your life like a $100M business:* https://clickhubspot.com/dfbn
Episode 835: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk about people who have turned their lifestyles into a business.
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Show Notes:
(0:00) escape aesthetics
(4:06) putting the life in lifestyle
(17:28) Law 25: Recreate Yourself
(20:20) Your word is your wand
(25:06) unclear words, unclear thinking
(27:24) America amazes world cup tourists
(33:43) the game of more
(49:07) no hedging
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Links:
• Your Word Is Your Wand - https://a.co/d/05683tU7
• The 48 Laws of Power - https://a.co/d/0ghzjpKk
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Check Out Sam's Stuff:
• Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm
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Check Out Shaan's Stuff:
• Shaan's weekly email - https://www.shaanpuri.com
• Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.
• Mercury - Shaan uses Mercury for banking across all of his companies. you can too: http://mercury.com/
Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC
• I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out:
beehiiv.com/mfm-challenge
My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /
Clips
Transcript preview
First 90 secondsShaan Puri· Host0:00
When I was at the Tony Robbins event, he was like, "You think I just woke up like this? I created this Tony Robbins mother [beep]. I decided that that's who I needed to be, and then I created him."
Speaker 2· Soundbite0:10
I feel like I could rule the world. I know I could be what I want to. Uh. I put my all in it like no days off. On the road less traveled, never looking back.
Sam Parr· Host0:19
All right. I've got something that every woman listening to this is gonna be saying to themselves, "No duh," but I think it might be interesting to you. There's a chance that your wife has already, um, indoctrinated you on this, but have you heard of this thing called Ballerina Farms?
Shaan Puri· Host0:31
Why does that sound familiar? Bal- what is it? What's Ballerina Farms?
Sam Parr· Host0:34
Awesome. I love that you don't know this. All right, so check this out. So there's this woman named Hannah Neeleman, and I started following her on Instagram, along with, like, 20 million other people. She's got 20 million followers across all of her platforms, so definitely was not an early adopter to this.
Shaan Puri· Host0:50
You discovered her.
Sam Parr· Host0:51
Yeah. [laughs] So, yeah, you're welcome. Um, but basically, her content is, like, these, like, warmly lit videos where it's sort of a little Martha Stewart-y, and it's her on her farm talking about how she's making, like, sourdough bread, and she's making, like, um, she's making her own, getting her own milk from the cows and making, like, different recipes and all this amazing stuff. And it's blown up, and it's this whole category of influencer called the tradwife. Have you heard that term, tradwife?
Shaan Puri· Host1:21
I've definitely heard tradwife. Definitely seen the TikToks which are, like, somebody churning their own butter. [laughs] Like- Yeah, so it's