Watch This If You Own a Service Business | Ep 971
5/19/202636 min
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Cory, the owner of an HVAC cleaning and ductwork business, was stuck at $1.25M in revenue, 38% margins, and $60K in debt. In this episode, Alex diagnoses exactly what's holding the business back, from mispriced services to a leaking funnel, and offers a systematic game plan to scale. One year later, Cory has scaled from $1.25M to $2.5M, nearly doubled lead flow, and is eyeing a second location.
In this episode
00:00 A review of Cory’s HVAC business
04:37 Game plan and Cory’s position on the roadmap
06:21 Pricing strategy: Increasing prices for higher profits
09:27 Ads and landing page optimization
16:02 Reactivation emails campaigns and angles
21:01 Cross-platform retargeting and email sequences
24:00 Affiliate program strategy
30:28 Recap of the full action plan
34:18 One-year results
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Clips
Transcript preview
First 90 secondsAlex Hormozi· Host0:00
This is Corey. Corey runs an HVAC business with his wife, doing over $1.2 million per year in revenue. But number one, that $1.2 million isn't all profit, and number two, he has $60,000 in debt that he wants to get rid of. I'm Alex Hormozi. I own acquisition.com, which is a portfolio of companies that did over $250 million last year in aggregate revenue. We have several service-based businesses in our portfolio, so I've done a lot of thinking about the problems that Corey's dealing with. And so first, we're gonna deep dive into the business, and then we're gonna break down all the tactics he and you can use to scale. And at the end, we're gonna check in with Corey one year later- Originally, we were doing about $1.25 million in sales.
Corey· Guest0:32
Currently- See if the tactics actually helped him scale his business.
Alex Hormozi· Host0:35
So let's meet Corey.
Corey· Guest0:35
What's going on, Alex? My name's Corey.
Alex Hormozi· Host0:38
What's up?
Corey· Guest0:38
I, I own Pro Shine Professional Cleaning with my wife, Nicole. We are an HVAC cleaning and ductwork repair company.
Alex Hormozi· Host0:44
What problem are you trying to solve?
Corey· Guest0:45
So right now, we're allocating about 10% of our profit going towards paying off some of our debt.
Alex Hormozi· Host0:50
How much debt you got?
Corey· Guest0:51
It's about $60,000.
Alex Hormozi· Host0:52
Okay.
Corey· Guest0:53
And then lead generation, uh, we're trying to get higher quantity of leads, and also, um, leads that are higher value clients. On the bottom of that is just to, like, really just help our client with our booking process. I think that we can streamline it a little bit better, make it easier on them, and then also not lose out on the possibilities of upsells or anything like that throughout that process.
Alex Hormozi· Host1:13
Why is solving this important? What happens if you don't fix this?
Corey· Guest1:16
First and foremost, we're a people company, so we really go out in the community and just do the right thing, and I'm grateful to have guys on my team that really share that goal. Makes our life a lot easier. That's why it's important to us, so we can help more people and then also grow our business.
Alex Hormozi· Host1:29
All right. Awesome.