How I Built This with Guy RazVital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the eggFranchise Eggs? Mackey Says No
35:59–36:46 · 47s
Matt pitches an 'upside-down franchise' model for pasture-raised eggs—standardized rules, guaranteed buy contracts, and one brand. John Mackey flatly says it will never work.