Vanilla Ice on Reinvention, Real Estate, and Why He Never Stopped Hustling
6/16/202635 min
In this episode, Vanilla Ice opens up about the unusual mix of talents and disciplines that shaped his career, from breakdancing and poetry to rap stardom, motocross, television, and high-end real estate. He explains how early hustle, self-discipline, and relentless work ethic helped him turn creative ambition into long-term success, first in music and later in property development. Rather than treating fame as the finish line, he describes it as one chapter in a much larger story about building, learning, and staying useful. The conversation also digs into the business side of his reinvention. Vanilla Ice describes how Hurricane Andrew pushed him into home renovation, how he learned to spot undervalued properties, and how design, branding, and customer psychology helped him build a thriving real estate business and television presence. He also talks about performance, patriotism, family, and the energy behind his upcoming Washington event, framing the whole conversation around a bigger idea: lasting success comes from adapting, staying curious, and never losing the drive to create something new. Got a comment or question? Send it to EmailGreta@newsmax.com and it may be used or answered on an upcoming episode. You can watch the video version of the “Greta Wire” podcast on NEWSMAX social media channels, plus YouTube and Rumble, on the same afternoon the audio version launches. Listen to Newsmax LIVE and subscribe to our entire podcast lineup at http://Newsmax.com/Listen Don’t miss Greta every weekday on “The Record with Greta Van Susteren” at 4 PM ET, only on NEWSMAX TV. Watch the show anytime, anywhere with NEWSMAX+. Get your 15-day free trial of NEWSMAX+ at http://NewsmaxPlus.com Follow Greta on Social Media: Facebook: / greta X/Twitter: https://x.com/greta Instagram: / greta TikTok: / greta.com Follow NEWSMAX on Social Media: Facebook: http://nws.mx/FB X/Twitter: http://nws.mx/twitter Instagram: http://nws.mx/IG YouTube: / newsmaxtv Rumble: https://rumble.com/c/NewsmaxTV TRUTH Social: https://truthsocial.com/@NEWSMAX GETTR: https://gettr.com/user/newsmax Threads: http://threads.net/@NEWSMAX Telegram: http://t.me/newsmax BlueSky: https://bsky.app/profile/newsmax.com Parler: http://app.parler.com/newsmax THANKS FOR LISTENING! Learn more about your ad choices. Visit megaphone.fm/adchoices
Clips
Transcript preview
First 90 secondsGreta Van Susteren· Host0:00
You're gonna love this CredoWire podcast. I spoke to Vanilla Ice, and he is something else. That's all I can say. He is so smart, so clever, works so hard. He's built several better mouse traps than the rest of us. He makes me feel, feel lazy, slow, unimaginative, and everything else. So here's Vanilla Ice. And by the way, he wished he had a pair of bell-bottoms. [upbeat music] Very nice to meet you.
Vanilla Ice· Guest0:38
Nice to meet you.
Greta Van Susteren· Host0:39
Thank you.
Vanilla Ice· Guest0:40
Thank you.
Greta Van Susteren· Host0:40
Um, I, just to get started, um, what, what do I call you? Do you, I mean, what do, what do friends- [laughs] ... call you? Do they call you Vanilla Ice? Do they call you... What do they call you, Rob? What do they... I mean, what, what do people call you?
Vanilla Ice· Guest0:51
Kind of, it's not as cool as Vanilla Ice. I mean, I respond either way. Some people call me Vanilla, but I, I, I, I'm Rob.
Greta Van Susteren· Host0:57
[laughs] All right. Does that- It's Rob ... sound... I'll call you Rob then? Because I know you- Yeah ... as Vanilla Ice, so it, uh- I know.
Vanilla Ice· Guest1:03
Rob is what I prefer personally.
Greta Van Susteren· Host1:05
Okay.
Vanilla Ice· Guest1:05
But yeah.
Greta Van Susteren· Host1:05
[laughs] Okay, great. All right. Here's, here's another, uh, another s- You can call me Vanilla Ice.
Vanilla Ice· Guest1:10
I don't mind. I respond either way.
Greta Van Susteren· Host1:11
[laughs] All right. Good. Well, I've now, now the next question, so I get some sort of direction of where I'm gonna go. If given the choice, and you can only choose one, would you be a star performer, a star reality TV person, or a real estate success? 'Cause that's where I'm gonna start,