Vanguard
5/18/20263 hr 48 min
Vanguard is the most effective vehicle ever created for participating in the fruits of American capitalism. Today it’s the single largest equity owner of the majority of corporations in the S&P 500, on behalf of 50 million clients (including, likely, many of you). And yet Vanguard itself is essentially a communist organization — it has no shareholders, makes no profits, and operates more like REI than Fidelity. If you own a Vanguard fund, you own a piece of the firm itself. Any excess margin instead gets returned to clients in the form of lower fees, which since 1975 have added up to roughly five hundred billion dollars transferred out of Wall Street managers’ pockets and into retail investors’ savings accounts. And oh yeah, it all started as a cockamamie revenge plot by a guy who’d just been fired by his partners. Today we tell the story of communist capitalism at its finest — Vanguard.
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Links:
- Sign up for email updates, get our takeaways and research photos from each episode, and vote on future topics!
- Our Vanguard "episode preview" in WSJ
- Stay the Course: The Story of Vanguard and the Index Revolution by John C. Bogle
- The Bogle Effect by Eric Balchunas
- Worldly Partners' Multi-Decade Vanguard Study
- Worldly Partners' Article Generational Investing: The Discipline Behind 100+x Outcomes
- All episode sources
Carve Outs:
- Our WSJ pieces on Ferrari and Vanguard
- MacBook Pro M5 Max
- Michael MacKelvie on YouTube
- The Super Mario Galaxy Movie
- Brooks Vanguard sneakers
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00:00:00 Start
00:00:41 Intro
00:05:30 Jack Bogle's Early Life & Family Ruin (1929)
00:12:34 Princeton Thesis & Mutual Funds Emerge (1949-1951)
00:27:20 Joining Wellington Management (1951)
00:30:38 The Go-Go Years & Fidelity's Ascent (1958-1965)
00:40:36 Jack Takes the Reins & The Ivest Merger (1965)
00:46:04 The Go-Go Bust & Jack's Crisis of Conscience (1970-1973)
00:53:28 Jack is Fired: The Genesis of Vanguard (1974)
01:13:03 The Journal Article That Inspired It All (1974-1976)
01:35:02 Building the Fund & Early Struggles (1976-1981)
01:44:32 The Rise of Indexing & Vanguard's Growth (1988-1992)
01:49:06 Jack's Health & The CEO Transition (1995-1996)
02:00:06 The ETF Debate & Jack's Second Firing (1999)
02:24:18 The 2008 Financial Crisis: Vanguard's Moment
02:30:46 The Warren Buffet Bet (2008-2019)
02:41:28 Fidelity & BlackRock's Resurgence (Post-2008)
02:52:04 Salim Ramji: Vanguard's First Outside CEO
03:04:43 Wellington's Comeback & Mutual Ownership
03:08:23 Analysis
03:30:58 Quintessence
03:39:35 Carve-Outs + Outro
Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.
Clips
Transcript preview
First 90 secondsBen Gilbert· Host0:00
I was telling my wife, you know, "I think I'll be able to do bedtime tonight, maybe, maybe even dinner," and she was like, "Whoa, whoa, whoa, don't get ahead of yourself."
David Rosenthal· Host0:07
[laughs] Yeah [laughs]. Let's not go crazy here.
Ben Gilbert· Host0:09
How complicated could it be? It's index funds.
David Rosenthal· Host0:12
And active funds, and money market, and brokerage, and advisory, and...
Ben Gilbert· Host0:18
Yeah, yeah, yeah.
David Rosenthal· Host0:19
But really, it's mostly index funds.
Ben Gilbert· Host0:21
All right.
David Rosenthal· Host0:21
[sighs] Let's do it.
Ben Gilbert· Host0:22
Let's do it.
David Rosenthal· Host0:23
Vanguard.
Speaker 2· Soundbite0:24
Who got the truth? Is it you? Is it you? Is it you? Who got the truth now? Is it you? Is it you? Is it you? Sit me down. Say it straight. Another story on the way. Who got the truth?
Ben Gilbert· Host0:40
Welcome to the Spring 2026 season of Acquired, the podcast about great companies and the stories and playbooks behind them. I'm Ben Gilbert.
David Rosenthal· Host0:49
I'm David Rosenthal.
Ben Gilbert· Host0:50
And we are your hosts. Today's episode is more relevant for you than any other company we have ever covered. For most of you, you have most of your net worth tied up in this company, or the copycats who followed. The company is Vanguard, who effectively created the first index fund for individual investors in 1975, and today is the largest provider of index funds in the United States. They manage over $10 trillion in passive index funds. That means they own an average of almost 10% of every company in the S&P 500: General