Upper Deck President Jason Masherah Joins to Discuss the $4.25M Michael Jordan Card Sale, Authentication Risks & Undervalued Markets
4/28/20261 hr 15 min
Upper Deck President Jason Masherah joins the show to break down one of the biggest moments in hobby history, the $4.25M Michael Jordan card sale. We dive into what makes this card so iconic, why it continues to set records decades later, and what it says about the current market. Jason also pulls back the curtain on sports memorabilia authentication, including how to spot real from fake, why authentication matters more than ever, and the risks collectors are taking without even realizing it. Plus, we get into: The most undervalued areas of the hobby right now How Upper Deck approaches scarcity, pricing, and collectors Why some memorabilia may actually be a better value than cards today And what the future of the hobby could look like If you collect cards or memorabilia, this is a must-listen. Learn more about your ad choices. Visit megaphone.fm/adchoices
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First 90 secondsSpeaker 00:00
Before we jump into today's episode, quick shout-out to our sponsor, eBay Live. If you think eBay is just a marketplace, you're missing a whole side of it. eBay Live is where real time excitement meets rare, exclusive, hard-to-find cards and collectibles. You can watch live auctions, catch exclusive drops, and buy directly from trusted, and quite frankly, the best sellers like myself while it's all happening. It feels like a show, not just shopping, with great hosts, the aforementioned me, creators, and streamers, plus everything's backed by eBay's protections and authenticity guarantees. To check it out, download the eBay app, tap the eBay Live button right under the search bar. Make sure you follow, obviously, Sports Cards Nonsense. Let's get back to your show.
Speaker 10:35
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Jason Masherah· Guest0:52
Brick-and-mortar stores are these neighborhood communities.
Jesse Gibson· Host0:57
Yeah, it's where most people get introduced, where at least that's what it was.
Jason Masherah· Guest1:00
Yeah. And we've seen a huge number of stores open up over the last 10 years, and now there are people saying, "We don't have product for you."
Jesse Gibson· Host1:08
[upbeat music] Well, well, well. This is... I'm not gonna lie to you people, this is gonna be an interesting show because it's... It was something that we had in the works for a little bit. With everything going on with Mike's family, which again, thoughts and prayers going out to everything going on over there, but it kind of threw things off, and I blame Mike for