Particle Data Platform

Unlocked: The State of Search Engine 2025

12/12/202552 min

As a special, one-time holiday treat, we're sharing something we only usually offer on our premium feed, Incognito Mode. Our annual board meeting! We talk about what shopping a podcast has been like in this environment, our internal stats, and… Yes, Yes, No.

Incognito Mode, our ad-free, no-rerun, bonus episode feed.

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First 90 seconds
  1. PJ Vogt· Host0:00

    This episode of Search Engine is brought to you in part by Mubi, the global film company that champions great cinema. From iconic directors to emerging auteurs, there's always something new to discover. And because every film on Mubi is hand-selected, you can trust that you're exploring the very best of cinema. One film I am excited about is The Master Mind, which is now streaming on Mubi in the US. The Master Mind is the latest triumph from celebrated director, Kelly Reichardt. Josh O'Connor delivers an unforgettable performance as J.B. Mooney, an unemployed man and amateur art thief in a quiet Massachusetts suburb in the 1970. He's gearing up for his very first heist, convinced he's got the perfect plan. Though, as you've seen with the Louvre heist in the news, even the perfect plan doesn't always go how you expect. And you can watch it all on Mubi, the curated streaming service that brings together great films, handpicked from around the globe. It's cinema that stays with you. Try Mubi free for 30 days at mubi.com/searchengine. That's MUBI.com/searchengine for a whole month of great cinema for free. Hello, Search Engine listeners. So a few years ago, back when we first started telling stories on this feed, we were initially not making any money. Super normal for a new independent show. However, we were spending money on reporting trips, to pay people like fact-checkers and sound designers who are helping us tell our stories. So that turned into a problem, which we needed to solve. But we didn't want to run ads at first, so we put

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