Turning Waste Biomass Into Carbon-Negative Buildings with Allison Dring
6/15/202641 min
Right now, roughly 40% of global emissions come from the built environment. Most of those emissions are hidden deep within the materials themselves, in the concrete, steel, and plastics that are mined or extracted from underground at enormous energy costs. What if that model could be reversed entirely?
In this episode of Business For Good, Paul Shapiro sits down with Allison Dring, CEO of Made of Air, to explore how waste biomass can be converted into carbon-storing building materials through a process called pyrolysis. Instead of mining resources from underground, the company uses sawdust and wood waste that would otherwise go to landfill, bakes it in a high-temperature, low-oxygen oven, and produces biochar, a stable form of elemental carbon that locks atmospheric CO2 away for roughly a thousand years.
The conversation covers why the built environment is such a massive source of emissions, how biochar-based cladding panels can replace steel, cement fiber board, and fossil-based plastics at competitive prices, and why the real bottleneck is not the technology but industry adoption.
Things You Will Learn:
- Why roughly 40% of global emissions come from the built environment, with about half of that embedded in the materials themselves.
- How pyrolysis converts waste biomass into biochar that locks carbon out of the atmosphere for approximately a thousand years.
- Why no building on earth today has achieved a fully carbon-negative life cycle, and what it would take to change that.
- How Made of Air's cladding panels replace steel, cement fiber board, and fossil-based plastics with carbon-negative alternatives.
- Why the company is targeting price parity with conventional building materials by the end of 2027 without any green premium.
Tools & Frameworks Covered:
- Biochar Through Pyrolysis: A process of baking waste biomass in a high-temperature, low-oxygen oven that converts stored CO₂ into stable elemental carbon, creating a material that does not re-release carbon for roughly a thousand years.
- Above-Ground vs. Below-Ground Resources: A framework for rethinking where building materials come from, shifting from mined and fossil-extracted resources to biomass waste streams that already exist in agriculture and forestry.
- Embodied Carbon Compliance: A long-term planning approach where real estate developers evaluate building materials based on 30 to 50 year regulatory trajectories rather than current requirements alone.
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Clips
Transcript preview
First 90 secondsAllison Dring· Guest0:00
We've had centuries of working with materials that come from below ground and at great cost to our environment. And we're just now starting to sense the opportunity that exists above ground.
Paul Shapiro· Host0:11
Welcome to the Business for Good podcast, where we spotlight people making money by solving some of the world's most pressing problems. I'm your host, Paul Shapiro, author of a nationally bestselling book on food sustainability and CEO of a company in the same space. On this show, I speak with founders, investors, and thought leaders who prove that doing good and doing well can go hand in hand. The biggest challenges facing humanity are solvable and are often profitable too. My hope is that this podcast informs, inspires, and maybe even helps repel you. to build a business that makes the world a better place. I'm glad you're here. Welcome, friend, to episode 192 of the Business for Good podcast. A few episodes ago in my conversation with Jim Mellon, the billionaire investor, I offhandedly mentioned to Jim that I had recently torn my meniscus in my knee and that I needed surgery. It was very touching to me that several of you reached out to offer your well wishes. So I'll give you the briefest update here. I had the surgery, which lasted about 12 minutes, I'm told. And a month later, I'm already back to running. So it comes at a good time, though, since I have an annual tradition around July 1st of each year. to get my vo2 max tested so at least i have a couple weeks to try to build back up some endurance before getting into the lab and doing it we'll see what happens okay on to more important things than my knee and my fitness level first here is your random wild fact of the episode