Birth of Two-Buck Chuck
2:36:22–2:37:01 · 38s
David explains how Bronco Wines bottled surplus Napa wine under the Charles Shaw label and shocked the industry by pricing it at $1.99—igniting the mass-market wine phenomenon known as Two-Buck Chuck.
2:36:22–2:37:01 · 38s
David explains how Bronco Wines bottled surplus Napa wine under the Charles Shaw label and shocked the industry by pricing it at $1.99—igniting the mass-market wine phenomenon known as Two-Buck Chuck.
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