This Mom Turned a $750 Etsy Side Hustle Into a $50M Wellness Brand | Entrepreneurship | How We Profit | E6
7/22/20261 hr 15 min
Starting a business was never part of Luna Aziz's plan. After struggling with low milk supply as a new mom, she began experimenting with her own herbal formulations and sharing them on Etsy. She had no investors, no marketing budget, and no plan beyond helping other moms. Then one customer's recommendation in a Facebook breastfeeding group generated dozens of orders overnight, turning her side hustle into Legendairy Milk, a $50 million wellness brand. In this episode, Luna shares how entrepreneurs can build a trusted consumer brand through education and community, choose the right sales channels, and scale without losing customer relationships.
In this episode, Hala and Luna will discuss:
(00:00) Introduction
(01:23) Bootstrapping Legendairy Milk With $750
(11:30) Growing a Community Before Selling Products
(14:18) Scaling to $50M Through Organic Marketing
(19:13) The Real Cost of Building a Supplement Company
(34:18) Legendairy Milk’s Sales and Distribution Strategies
(50:45) Building a Leadership Team That Scales
(54:55) Lessons From Luna’s Biggest Business Mistakes
(1:03:58) SWOT Analysis of a $50M Business
(1:09:53) How to Build a Supplement Brand From Scratch
Luna Aziz is the founder and CEO of Legendairy Milk, a women’s wellness supplement brand headquartered in Austin, Texas. She bootstrapped the company from a $750 startup and grew it into a $50 million brand with approximately 70% of the U.S. lactation supplement market. Luna was named one of Inc.’s 2026 Female Founders 500 for expanding the brand from pregnancy and postpartum support into broader women’s wellness.
Sponsored By:
Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting
Shopify - Start your $1/month trial at Shopify.com/profiting.
Northwest Registered Agent - Get a complete business identity with Northwest. Visit northwestregisteredagent.com/YAPFree and start using free resources to build something amazing.
Mindstone - Master practical AI skills without the complexity with Mindstone’s AI Competency Programme. Head to experience.mindstone.com/yap and get 10% off.
AT&T - Stay connected with reliable, secure internet built for entrepreneurs. Switch to AT&T Business at business.att.com.
Quince - Make your summer wardrobe feel easier. Go to Quince.com/profiting for free shipping on your order and 365-day returns. Now available in Canada, too.
Resources Mentioned:
Luna’s Company: Legendairy Milk: legendairymilk.com
Luna’s LinkedIn: linkedin.com/in/lunaaziz
Luna’s Instagram: instagram.com/itslunaaziz
Luna’s TikTok: tiktok.com/@itslunaaziz
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Transcripts - youngandprofiting.com/episodes-new
Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Passive Income, Online Business, Solopreneur, Networking
Clips
Transcript preview
First 90 secondsHala Taha· Host0:00
Today's episode is sponsored in part by Shopify, Indeed, AT&T Business, Northwest Registered Agent, Mindstone, and Quince. Shopify is the global commerce platform that helps you grow your business. Start your $1 per month trial at shopify.com/profitinc. Indeed helps you attract, interview, and hire all in one place. Get a $75 sponsored job credit to boost your job's visibility at indeed.com/podcast. AT&T Business delivers reliable business-grade connectivity that gives your team a competitive edge. Switch to AT&T Business at business.att.com. Northwest Registered Agent gives you the tools and guidance you need to build a complete business identity. Visit northwestregisteredagent.com/yappfree and start using free resources to build something amazing. Mindstone helps ambitious professionals master practical AI skills without the complexity. Get 10% off their four-week AI competency program at experience.mindstone.com/yapp. Quince makes your summer wardrobe feel easier with elevated essentials at radically low prices. Go to quince.com/profiting for free shipping on your order and 365-day returns. As always, you can find all of our incredible deals in the show notes or at youngandprofiting.com/deals. [air whooshes] Hey, Young and Profiters. When I think back to the early days of Yapp Media, I was way too scrappy. I'm talking