From Pro Mop to Swiffer
3:52–4:09 · 17s
David recounts how P&G wanted to name its new product "Pro Mop" until his team reframed the problem and birthed "Swiffer"—setting up a dramatic contrast with a rival’s safer choice.
3:52–4:09 · 17s
David recounts how P&G wanted to name its new product "Pro Mop" until his team reframed the problem and birthed "Swiffer"—setting up a dramatic contrast with a rival’s safer choice.
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