Pretzel Impulse: Smell-Based Attrition
8:34–9:17 · 43s
Wetzel’s development chief explains the multi-storefront, smell-driven strategy that converts wandering commuters into buyers, joking that customers ‘escape once, but not the second time.’
8:34–9:17 · 43s
Wetzel’s development chief explains the multi-storefront, smell-driven strategy that converts wandering commuters into buyers, joking that customers ‘escape once, but not the second time.’
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