The Trust Diagnosis
5/21/202639 min
The episode centers on the dilemma of a man with an advanced, metastatic case of prostate cancer. His name is Dan. Every doctor he spoke to had a different opinion on what he should do — or whether it was even worth doing anything at all. His question was: which of these many opinions should I trust? The episode centers on which doctor he ended up committing to, how he made that decision of where to place his trust, and how his choice probably saved his life. What Dan will explain — and he is someone who has spent his life as a crisis communications specialist — is that trust only comes at the end of a careful and intentional process.
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First 90 secondsMalcolm Gladwell· Host0:00
We spend hours deciding what to buy, but there's a split-second decision that can make or break a sale. Do you have the trust to hit Buy Now? Agentic commerce is testing that moment more than ever, and that's where PayPal comes in. With twenty-five years of checkouts, four hundred million consumer accounts globally, and the benefit of purchase and seller protection, all of which make sure wherever a purchase starts, it ends with trust. Built for payments, growth, and agentic. PayPal Open, built for all business. Visit paypalopen.com.
Speaker 20:36
Purchase and seller protections on eligible transactions only. Terms apply. See paypal.com/risk-management for details.
Malcolm Gladwell· Host0:46
[gentle music] Pushkin. I have a friend named Dan. I've known him for years. He's in his seventies, lives outside Washington, DC. He's in the crisis communications business. Companies call him in when they have a big problem. In fact, that's how I met him. I was working on a story about one of his cases, and he called me up. Dan and I talk all the time. And last fall, he said something to me in passing about having to go for a bunch of tests. He didn't say why. It didn't seem like a big deal.
Dan· Guest1:28
Uh, last