Care More Be Better: A Podcast For Sustainable Social Impact and RegenerationThe Shoe That Grows: 500,000 Kids, 100 Countries, One Crazy Idea | Kenton Lee and Andrew KroesFighting Planned Obsolescence
22:14–23:16 · 62s
Kenton explains why making durable, adjustable shoes upends the traditional profit model and why big brands resisted the concept.