Why BNPL Makes You Overspend
2:53–4:37 · 103s
Dr. Sussman explains how buy now, pay later reframes a $100 purchase as $25 today, making it feel affordable and encouraging people to add more items without realizing they’re spending more overall.
2:53–4:37 · 103s
Dr. Sussman explains how buy now, pay later reframes a $100 purchase as $25 today, making it feel affordable and encouraging people to add more items without realizing they’re spending more overall.
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