"The process and the journey is the art." (PJ Richardson bonus episode)

Radim Malinic· Host0:00

Hey, welcome to another bonus episode of the Daring Creativity Podcast. On a regular week, I use these episodes to look back at a conversation that get published on a Monday and often choose four moments that have a particular importance to our conversation. This week was a bit different. I published an episode recorded live in front of an audience at OFFF Festival in Barcelona, and it was an excellent conversation with my friend PJ Richardson, who is an executive creative director and co-founder of Laundry Studios. And this is a result of an ongoing conversation with PJ as he was working on the main titles for this year's event. The work and the process naturally lend themselves to a new interview format. And what I wanted to do, something different for OFFF, do OFFF first. Even though there's been conversations on the stage before, I don't think anyone's actually recorded a live podcast before. And if you've been to OFFF or any other conference, you would know that some of the most amazing creatives create titles for the festival, and then they would spend 45 to 50 minutes, uh, in their speaking slot to showcase all the clever trickery that goes into making each of these masterpieces. It's often very, very technical conversation. It holds the audience. But I thought, "How do we change this? How do we do something different?" PJ's manifesto for the title was Challenging the Status Quo With Joy, and it was a perfect lead into making this into a conversation, an interview, an exchange that reveals a lot more that goes behind the scenes of making such titles.