The new wave of pop is here, and it’s feral
6/16/202632 min
What would it sound like if pop music was reverted to its most wild state of being? It would sound hyper-digital, influenced by the electronic vanguard of the 2010s, and speak to a post-genre audience. And while the charts have been stagnant, Gen-Z has been crafting this exact sound: one that is exciting, unpredictable, and above all else, feral.
After bubbling underground for the past few years, the subgenre we’ve coined “feral pop” is finally poised to have a breakout, best exemplified by the popularity of the computer-loving Ninajirachi, pop star underscores, and rave-rapper 2hollis. This week on Switched On Pop, Reanna, Charlie, and Nate are going to tap into all that this dubstep-influenced sound has to offer, starting with the Australian DJ Ninajirachi, and explore why everyone in pop music is finally getting feral.
Links: Newsletter, YouTube
Songs discussed:
- Ninajirachi – CSIRAC
- underscores – Music
- 2hollis – girl
- Skrillex – Scary Monsters and Nice Sprites
- Imogen Heap – Headlock
- SOPHIE – BIPP
- Ninajirachi – iPod touch
- Ninajirachi, Izzy Camina – Ninacamina
- Skrillex – Rock ’n’ Roll (Will Take You to the Mountain)
- Skrillex, Sirah – Bangarang
- Ninajirachi – Fuck My Computer
- Ninajirachi – London Song
- LCD Soundsystem – Sound of Silver
- Justice – Genesis
- Justice – Civilization
- Justice – Stress
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Clips
Transcript preview
First 90 secondsSpeaker 10:00
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Speaker 2· Soundbite1:18
[upbeat music] Switch on Pop.
Riana Cruz· Host1:29
Welcome