The mind behind The Sidemen's £100million valuation Jordan Schwarzenberger | reWORKING
6/8/20261 hr 2 min
How can following the blueprint of YouTube’s biggest creators help you in your career?
In this episode we’re taking lessons from the man behind The Sidemen’s £100 million valuation.
Jordan Schwarzenberger is the co-founder of Arcade Media, who have helped The Sidemen build businesses including Side+, XIX Vodka, and Sides.
He was named in the Forbes 30 Under 30 list in 2023, and he’s also an acclaimed LinkedIn influencer.
Tim and Jordan discuss:
- How to set yourself apart when it comes to social promotion
- Lessons from The Sidemen’s success
- Why lo-fi content is winning on socials
- How AI is changing audience behaviour online
- The benefits of thinking like a creator
If you’re trying to break through online, this episode will equip you with the motivation, tools and guidance you need to become a successful creator.
Credits:
Podcast Content Producer - Jon Weeks
Camera Operator - Garry Brown
Senior Video Producer - Elena Cotton
Social Media Producer - Adeola Oladeji
Social Media Agency - Your Social Currency
Talent Booker - Jo Sheinman
Designer - Ben Watkins
Production Assistant - Emily Spungin
Production Manager - Sarah Nicholls
Executive Producer - Finn Ryan
Head of Production - Cat Moran
Chief Creative Officer - Lucie Cave
Clips
Transcript preview
First 90 secondsSpeaker 00:00
[upbeat music] Need better internet? Cox Internet has the fast, reliable speeds you're looking for. Perfect for seamless streaming, gaming- Yeah ... and working from home. [keyboard clicking] [notification pings] And now, get Cox 300 Meg Internet with a two-year plan price lock guarantee, plus equipment included. [upbeat music] Oh, yeah. So get your household up to speed. Switch to Cox Internet today. Taxes and fees excluded from price guarantee.
Jordan Schwarzenberger· Guest0:27
Find your voice, create content, and think like a creator, 'cause that's how you'll get the furthest the quickest.
Tim Campbell· Host0:35
In this episode, we're taking lessons from the person behind the biggest YouTubers in the UK, the Sidemen.
Jordan Schwarzenberger· Guest0:40
They beat the record last year for the fastest sellout of a football match in Wembley history.
Tim Campbell· Host0:44
Jordan Schwarzenberger is the co-founder of Arcade Media, who have helped build Sidemen link businesses including Side+, XIX Vodka, and Sides.
Jordan Schwarzenberger· Guest0:53
Even being willing to start puts you in the top probably 1%.
Tim Campbell· Host0:56
In 2023, he was named in the Forbes 30 Under 30 list, and he's also an acclaimed LinkedIn influencer.
Jordan Schwarzenberger· Guest1:02
Entrepreneurship is a feeling. It's that feeling of it's on you. You gotta go and do it.
Tim Campbell· Host1:06
We will learn from Jordan how to set yourself apart when it comes to social promotion- Build an audience.
Jordan Schwarzenberger· Guest1:10
That'll set you up for the next decade ...
Tim Campbell· Host1:12
and what steps he took in his career to make the success he is today.
Jordan Schwarzenberger· Guest1:16
And it might take you 100 videos, it might take you 200. MrBeast took 450. There's no excuse, right? You have to start now.
Tim Campbell· Host1:22
[gentle music] Jordan,