The IKEA Effect At Work
15:57–17:33 · 96s
Julia explains how people value what they help build, citing research where DIYers priced their own IKEA boxes 63% higher, and translates it into concrete participation tactics for change programs.
15:57–17:33 · 96s
Julia explains how people value what they help build, citing research where DIYers priced their own IKEA boxes 63% higher, and translates it into concrete participation tactics for change programs.
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