The Golden Era of LinkedIn and the Power of "No"

Gary Vaynerchuk· Host0:00

Most people play golf 'cause that's the thing they choose to do. That's their escapism. They like it. Do you ski? 'Cause they escape, they like it. They swim, they play tennis, they go out at night, they go to the club, they watch sports, they play video games. For me, I'm trying to push the conversation of can you make that your business? Because if you feel the same way about going skiing for a weekend as you do waking up Monday morning for your thing, which is how I live my life, and I see it in others, everything changes. All the good shit happens. This is the Gary Vee Audio Experience. [ klik ] What did I do when I had no money? Which is really basically the framework of the talk, which is, you know, a lot of people in this room that are familiar with my work, I talk about a lot of progressive things, a lot of things, but the reality is I, I always remember when I kept trying to change the narrative in the late, in 2014, '15, '16, which is I didn't build Wine Library through just social media. I did direct mail. It was search, it was email marketing, and I took it way back because I knew that a lot of people in the room had no marketing budget, and it made me remember something that is super fun for me, which is literally week one out of college, no marketing budget, I printed a bunch of 20% off buy the case of wine things on a picture I made in some sort of version of old-school phot- not even Photoshop yet. I d- I, I mean, I was so computer irrele- illiterate, I couldn't even, like, know what I was doing. And I remember it had a crab, literally a crab. Like, there was a default picture