Particle Data Platform

The Golden Era of JDM: Why Gen Z Grew Up Without Cars

6/16/202654 min

From legendary 90s JDM icons skyrocketing into the millions, to corporate scandals, economic crashes, and a generation forced to trade the steering wheel for a smartphone, this is the true story of how we lost the greatest automotive era in history, and why the "car dream" is now completely out of reach for most of us.

The golden era of Japanese sports cars is officially dead... or is it?

Transcript preview

First 90 seconds
  1. Speaker 10:00

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  2. Speaker 20:30

    I sold my car on Carvana last night.

  3. Speaker 30:32

    [laughs] Well, that's cool.

  4. Speaker 20:33

    No, y- you don't understand. It went perfectly, real offer, down to the penny. They're picking it up tomorrow. Nothing went wrong.

  5. Speaker 30:39

    So, what, what's the problem?

  6. Speaker 20:41

    That is the problem. Nothing in my life goes this smoothly. I'm waiting for the catch.

  7. Speaker 30:44

    Maybe there's no catch.

  8. Speaker 20:46

    That's exactly what a catch would want me to think.

  9. Speaker 30:48

    [laughs] Wow, you need to relax.

  10. Speaker 20:50

    I need to knock on wood. Do we have wood? Is this table wood?

  11. Speaker 30:52

    I think it's laminate.

  12. Speaker 20:53

    Okay, yeah, that's good. That's close enough.

  13. Speaker 40:55

    Car selling without a catch. Sell your car today on... Carvana. Pickups fees may apply.

  14. Nolan Sykes· Host1:00

    Let's go back. [gentle music] 1963, the Suzuka Circuit, Japan's first Grand Prix. [engine roaring] A generation that grew up in a country defined by devastation watches machines built by their own people get pushed to the limits for the very first time.

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