Particle Data Platform

The Global Story: The battle to save James Bond from becoming slop

6/7/202630 min

Casting is finally underway for a new James Bond. But why has it taken five years to even begin the search?

Since Daniel Craig retired as Bond in 2021, there have been reports of a behind-the-scenes David and Goliath battle between the family business which has held creative control of the franchise since the 1960s and its new owners, Amazon. It is now up to Jeff Bezos’s tech giant to decide who will play 007 – and how to run the series.

In an era when Hollywood studios are desperate to eke out every last dollar from movie franchises, can James Bond retain its mystique and appeal to a new generation of cinema goers?

We speak to Wall Street Journal enterprise reporter Erich Schwartzel.

The Global Story brings clarity to politics, business and foreign policy in a time of connection and disruption. For more episodes, just search 'The Global Story' wherever you get your BBC Podcasts.

Clips

Transcript preview

First 90 seconds
  1. Tristan Redmond· Host0:00

    This BBC podcast is supported by ads outside the UK.

  2. Speaker 10:03

    [Instrumental music] What's up, y'all? Summer's got a different tempo. Everything's a little looser, brighter. One plan turns into another. You hear something, you stay a little longer. Next thing you know, you're somewhere you didn't plan to be. It's those in-between moments. That's where the ideas hit. Conversations stretch out. Little memories sneak up on you. Sometimes it's just about what's in your hand, that color, that chill. The new Tropical Butterfly Refresher from Starbucks. Guava and passion fruit flavors with mango pineapple flavored pearls. Yeah, that feels like summer before you even taste it. Funny how one small stop becomes the best part of the day. Start your summer rhythm with Starbucks. Try the new Tropical Butterfly Refresher from Starbucks.

  3. Speaker 20:52

    [Instrumental music] Roll out. Yep, he's planning another project. So this Father's Day at Lowe's, tap into free gifts for Dad. Get a free select Craftsman power tool when you buy a Craftsman V20 charger with two amp hour and four amp hour batteries. Plus, get a free DeWalt power tool when you buy a select 20 Volt Max XR four amp hour battery kit. Dad knows our best lineup is here at Lowe's. Valid through 7/14 while supplies last. Selection varies by location.

  4. Asma Khalid· Host1:23

    [Instrumental music] Hi there, I'm Asma Khalid.

  5. Tristan Redmond· Host1:28

    And I'm Tristan Redmond, and

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click "Accept All" to consent, or "Decline non-essential" to opt out of non-essential cookies. Read our Privacy Policy.