The Future of CPG: Why Collectibility and Clean Ingredients are Winning
4/10/202621 min
In this episode of the GaryVee Audio Experience, I talk about my newest venture into the CPG world with Very Luckee Gummies. I discuss my thesis on how collectibles will revolutionize consumer products and why I’m doubling down on live social shopping platforms like TikTok Shop and Whatnot. I also share my philosophy on "micro-quitting" and why self-awareness is your greatest asset in business. You’ll learn about:
The Intersection of Collectibles and CPGMy Philosophy on Micro-Quitting vs. Macro-QuittingHow to Scale a Brand via Live Social ShoppingWhy "Humanity" is the Best Marketing for Small Businesses
Clips
Transcript preview
First 90 secondsGary Vaynerchuk· Host0:00
In the macro, never give up fighting for happiness and prosperity. In the micro, always be self-aware enough to know when you might not be in the right spot. This is the Gary Vee Audio Experience.
Ray· Guest0:12
Hey, folks. It's Ray with Taste Radio. Right now, I am supremely honored, or should I say Very Lucky, to be sitting down with the legend, Gary Vaynerchuk, better known as Gary Vee. Gary, it's so great to see you.
Gary Vaynerchuk· Host0:24
Thank you for having me. That was very kind.
Ray· Guest0:26
We're here at Expo West.
Gary Vaynerchuk· Host0:27
Yes.
Ray· Guest0:27
Your booth is mobbed.
Gary Vaynerchuk· Host0:29
Yes.
Ray· Guest0:29
You have been talking to people left and right, which is awesome. I mean, this is kind of your thing. I mean, you- It's my shtick ... love talking to people.
Gary Vaynerchuk· Host0:35
I do like people.
Ray· Guest0:36
But we're here today to talk about Very Lucky- Yes ... which is your new brand of better-for-you gummies.
Gary Vaynerchuk· Host0:41
Yes.
Ray· Guest0:41
So how long has this been in development?
Gary Vaynerchuk· Host0:43
You know, I mean, I started a wine brand seven, eight years ago called Empathy Wines- Mm-hmm ... with, uh, two partners who were former interns of my, uh, agency, CPG. VaynerMedia started to start brands like this.
Ray· Guest0:59
Yep.
Gary Vaynerchuk· Host0:59
So in some ways, it's been in the works for 15 years. On the other side, VeeFriends, my little world of characters, my Pokemon, my Marvel, when I started it five years ago, I wanted to have a General Mills-like DNA to it. You know, Count- you know, like, uh, you know, Count Chocula and- Yeah ... and Flintstones vitamins. I envisioned a world where my characters would be in the front facing of my CPG products. Also,