The Disease of Wimpy Goals — Why Your Business Isn't Growing | Brad Sugars
6/22/202651 min
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DM Brad on Instagram @BradleySugars the word "PLAYBOOK" and he'll send you his free business playbook on how to succeed in business.
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In this episode, I sit down with Brad Sugars — the Founder and Chairman of ActionCOACH, the world's #1 business coaching firm with over 1,000 offices in 85 countries — to break down exactly what separates the entrepreneurs who scale from the ones who stay stuck. Brad calls out what he sees as the biggest epidemic in business right now: wimpy goals.
We dig into the three stages of business growth (0 to $1M, $1M to $10M, $10M to $100M), why the skills that get you to your first million will actually hold you back from your next ten, and why most business owners have built themselves a job with overheads instead of a real business. Brad also gets honest about his own failures — from team members who liked his money more than he did, to reinvesting $4M right before COVID hit — and shares the mindset shifts that let him operate his companies in just one hour a week. We also get into work-life harmony, the epidemic of loneliness among male entrepreneurs, and why Brad believes the most expensive advice in the world is free advice from a poor person.
GUEST BIO
Brad Sugars is the Founder, Chairman, and President of ActionCOACH — the world's #1 business coaching firm with more than 1,000 offices in 85 countries. Internationally recognized as one of the most influential entrepreneurs alive, Brad is a bestselling author, sought-after keynote speaker, and has been called the Godfather of Business Coaching for over 30 years. He started his entrepreneurial journey at age 7 and founded ActionCOACH in Brisbane, Australia in 1993 — when business coaching as a profession barely existed. He has since become the CEO of 9+ companies and helped hundreds of thousands of business owners across the globe scale, systematize, and ultimately exit their businesses. Brad lives in Las Vegas with his wife Lauren and their five children.
GUEST SOCIAL LINKS
Instagram: @BradSugars
Facebook: Brad Sugars ActionCOACH
X (Twitter): @BradSugars
LinkedIn: Brad Sugars
YouTube: Brad Sugars ActionCOACH
Website: actioncoach.com
About Justin:
Justin Colby is the host of The Entrepreneur DNA and The M.O.R.E Show podcasts and a best-selling author. He is a serial entrepreneur and a seasoned real estate investor with over 20 years of experience.
Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.
Connect with Justin:
- Instagram: @thejustincolby
- YouTube: Justin Colby
- TikTok: @justincolbytsof
- LinkedIn: Justin Colby
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Clips
Transcript preview
First 90 secondsSpeaker 10:00
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Speaker 20:29
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Speaker 30:58
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Justin Colby· Host1:15
What is up? The Entrepreneur DNA family, we are back with another incredible guest. As always, you won't wanna miss this one. This is good. And this episode is brought to you by the club, the Entrepreneur DNA Club. If you actually go and