The #1 Way to Win at Marketing in 2026
5/8/202626 min
In this episode, I sit down with the founder of MasterClass to discuss why the traditional marketing playbook is officially broken. I explain why subjective opinions in the boardroom are killing your creative and why you need to stop trading on "Madison Avenue" metrics. I also dive deep into "Interest Media" and why a creator with zero followers can out-reach me if their content is more relevant.
You’ll learn about:
- Why Organic Social is Your Best R&D Tool
- The Concept of "Day Trading Attention"
- How to Scale Your Content to 100 Posts a Day
- Why Authenticity is the Only Way to Leverage Culture
- How to Overcome Your Fear of AI and Use it as a Tool
Clips
Transcript preview
First 90 secondsGary Vaynerchuk· Host0:00
Do not be scared of AI. Do not put your head in the sand about AI. In fact, if you wanna be successful and enjoy it, the next five, 10 years is you taking the sword of AI and using it for you My quick intro on Gary is I'm thrilled to do this.
David Rogier· Guest0:20
I've been waiting years to do this because I think all the questions that we all have and have been a little scared to ask are that things that worked before in marketing aren't working anymore. Please help us. [laughs] And so these are the questions we are gonna, we are going to be able to ask. As everybody knows, he is one of the big instructors in MasterClass Executive, which I'll talk about more afterwards. But if you think... What I want you to pay attention to is not how entertaining he is, because he is going to be entertaining, but it's the density of information. You're gonna be learn- odds are to learn something from, from him every minute or every two minutes, and if you like that, you are gonna love what's in MasterClass Executive. So Gary, honored to have you here.
Gary Vaynerchuk· Host1:07
Always good to be with you, David. Thank you so much. Hi, everyone. By the way, everyone, such a pleasure. Keep the chat going 'cause it gives me feedback on what I w- where I wanna go with this. So, um, good to see you, David.
David Rogier· Guest1:18
Awesome, see you. Okay. Gary, most people on this call either are in marketing or run a bi- or run a business that has a marketing function or