Add An Egg, Sales Soar
9:47–10:33 · 46s
The Betty Crocker cake-mix fiasco flips when marketers force bakers to crack an egg—proving effort makes us value products more.


9:47–10:33 · 46s
The Betty Crocker cake-mix fiasco flips when marketers force bakers to crack an egg—proving effort makes us value products more.
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