Stop Letting Emotions Make Decisions with Emma Grede
4/14/202654 min
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There’s a version of you that keeps waiting—for permission, for clarity, for someone to hand you the opportunity. In this conversation, I sit down with Emma Grede to challenge that thinking head-on. She breaks down what it actually takes to lead, build, and succeed at the highest level—without hiding behind politeness, fear, or overthinking. If you want more confidence, more clarity, and more control over your life and career, this is where it starts: with yourself.
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First 90 secondsJefferson Fisher· Host0:00
Before we get into it, quick note. I just launched a premium version of the podcast on Supercast. If you want ad-free episodes, bonus content, and AMAs where I answer your questions directly, it's all there. If you'd like to support the show and get access to all of that, I want you to go to jefferson.supercast.com, or you can check the link in the description below to join. All right, let's get into it. [upbeat music] Welcome to the Jefferson Fisher Podcast. Today my guest is my friend Emma Grede. She is the founding partner of SKIMS, as well as the co-founder and CEO of Good American, and has a roster of businesses and foundation boards and shows that she is a part of. This woman is incredible. Today's episode started with me confessing something big to Emma, and that is the first time I met her at her podcast, Aspire, which is in the SKIMS office there in LA. I was actually intimidated. Before I even met her, all of her team showed up, and let me tell you what, she has a very firm control over what exactly she's doing in business, and so this was my very first interaction with her, so we get to have fun with that. Also, she has a book coming out called Start With Yourself: A New Vision for Work and Life, which is out today. The link's down there in the show notes. We also took a deep dive on being direct. What does it mean? How to do it without apology and with confidence. We talk family, we talk career, we talk business, and we also talked about that other B word, balance, if there even is such a thing. I hope you enjoy.