Stop Copying Me!

Speaker 10:00

What comes to mind when you think of a winning fashion brand? Maybe it's the viral launch, the celebrity moment, or the product everyone suddenly wants. But what works for a brand today doesn't always sustain it tomorrow. The brands that survive years of trend cycles and market shifts usually have something less visible in common: strong wholesale foundations and the ability to stay profitable through change. Having worked with brands like Arc'teryx and Spanx, we've seen firsthand how they survive market shifts by keeping their wholesale operations incredibly buttoned up. At New Order by Lightspeed, we see this daily. Processing billions in transactions across major retailers like Nordstrom, Bloomingdale's, and Shopbop gives us a front row seat to how the industry is evolving, and what we're seeing is the most enduring brands aren't always the flashiest. They're simply the easiest to work with. By offering better inventory visibility, cleaner assortments, and faster replenishment, they protect margins and give buyers the confidence to place that next order. In fact, our 2026 research report reinforces this. 78% of senior brand leaders now rank wholesale as their top investment priority. That's what New Order is built for, bringing ordering, inventory, pricing, and product data together, making it easy to plan assortments, collaborate with retail partners, and grow with total control. Learn more at neworder.com. That's N-U-O-R-D-E-R.com.