Why change feels scarier
24:02–24:47 · 45s
Bill cites neuroscience showing the brain prefers familiar pain over new actions, then prescribes tiny prototypes—conversations and experiments—to make change doable.
24:02–24:47 · 45s
Bill cites neuroscience showing the brain prefers familiar pain over new actions, then prescribes tiny prototypes—conversations and experiments—to make change doable.
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