Spotting Billion Dollar Investments Was Hard Until I Learned These 3 Rules | Rohan Oza
5/5/20261 hr 6 min
Get our Unsexy Business Ideas Database: https://clickhubspot.com/fjsc Episode 820: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Rohan Oza about how his formula for simple products that end in multi-billion dollar exits. — Show Notes: (0:00) The brandfather (2:40) Rule 1: influence the influencer (7:02) Deal: Poppi on Shark Tank (20:32) rule 2: Make a brand pop culture (25:10) knowing winners from losers (26:48) Rohan breaks down his formula (29:31) "shelf space is the original algorithm" (33:39) Closing the biggest deal of your life (38:57) how to win with no network (42:07) Rohan's first million (46:45) spotting the next trend (tastebuds and TAM) (48:09) How do you sell water? (52:33) learning from the giants — Links: • CAVU - https://cavuconsumer.com/ — Check Out Sam's Stuff: • Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC • I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out: beehiiv.com/mfm-challenge My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /
Clips
Showing 10 of 12Transcript preview
First 90 secondsRohan Oza· Guest0:00
Every deal on Shark Tank, that's a beverage. I know they're looking at me.
Shaan Puri· Host0:03
Nobody wins the lottery seven times. You got sharks spitting out the product, you've got a terrible brand name, and you pick up 25% of that company. Sold for a billion and a half.
Sam Parr· Host0:13
Is this just art, or is there some science behind it?
Rohan Oza· Guest0:15
One of the biggest lines that Robert Woodruff was, like, he wanted Coke to be within arm's reach of desire. Brand is creating that desire. One in 10 Americans influence the other nine. The goal is to spot that one.
Sam Parr· Host0:28
Can you teach us more about how it's done?
Rohan Oza· Guest0:30
It's actually three things. One is spotting stuff early, one is building the brands, and the other's actually- I feel like I could rule the world.
Speaker 30:38
I know I could be what I want to. Uh. I put my all in it, like no days off. On the road less traveled, never looking back.
Shaan Puri· Host0:46
You are... You're the brand father. You have been br- you, you have been crushing it in the beverage space. I was reading the, like, research on you the last couple days. I knew about Poppi, I knew about Vitaminwater, but I didn't know the extent of it. Can you, can you brag for a second? Give me... Shout out some of the brands that you've been involved with.
Rohan Oza· Guest1:04
I actually have started none of... I only co-founded one, which was Poppi, and I'll tell you that story. But the rest, I just bought them early, or I bond with founders. I think it was, like, Vitaminwater, smartwater, there were TIDE Age, VitaCoco. Even things I lost money on were well-known, like Popchips, uh, Vital Proteins, ONE Bar. Bulletproof, lost money, but still known, well-known. What else? We have Farmer's Dog, Once Upon a