Spotify vs Apple Music | Who Stopped the Music?
4/1/202644 min
It’s the late 2000s and the music industry dances to the beat of Apple iTunes. But two Swedish tech entrepreneurs are out to challenge Apple's dominance with their music-streaming startup Spotify. But to do that, they must facedown Internet pirates, record labels and Apple CEO Steve Jobs.
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Transcript preview
First 90 secondsDavid Brown· Host0:00
Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app. [phone vibrating] It's June twenty fifteen, and in his Southern California home, Jimmy Iovine jolts awake to the sound of his phone vibrating on the nightstand. He squints at the clock. It's six thirty AM. Nothing good ever happens this early on a Sunday. Iovine is sixty-two, wiry, intense, and a legend in the music business. He's worked with Bruce Springsteen and U2. His record label, Interscope, discovered Eminem and Lady Gaga, and he co-founded Beats with Dr. Dre. Now, he's helping launch Apple Music, which is scheduled to go live in just nine days. For years, Apple's iTunes store dominated digital music, but now Spotify's disrupting that model entirely, ushering in the streaming era. Apple hopes to use Apple Music to claw back the ground it has lost to its Swedish rival. Iovine reaches for his phone. It's Eddie Cue, the senior vice president in charge of Apple Music. "Eddie?" "Jimmy, have you seen Taylor Swift's