Sonia Chase
5/13/202630 min
In this episode of Unfiltered Waters, we step outside the pool and into a powerful conversation with former WNBA player Sonia Chase, a true pioneer from the league’s early years.
Sonia brings a unique perspective, having lived through the evolution of the WNBA from what she describes as survival mode to the strategy-driven era we see today. We dive into the league’s latest collective bargaining agreement, why it is such a major shift for women’s sports, and what it means for the next generation of athletes.
But this conversation goes far beyond basketball.
Sonia shares how she navigated life after sport without a clear roadmap, how she transitioned into entrepreneurship, and why athletes are uniquely built to succeed in business. She opens up about confidence, imposter syndrome, and the mindset shift required to go from being coached your entire life to leading your own path.
We also get into the power of storytelling and social media, why athletes need to build their personal brand beyond their sport, and how that connection with fans can drive real growth for leagues and individuals alike.
And in a moment that feels like breaking news, Sonia talks about her vision to bring a WNBA team to Baltimore, a project she is actively working on and deeply invested in.
Whether you are an athlete, entrepreneur, or navigating your next chapter, this episode is packed with perspective, insight, and real-world lessons.
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Clips
Transcript preview
First 90 secondsKatie Hoff· Host0:00
What's up everybody? Welcome back to another week and another episode of Unfiltered Waters, and this week we venture into the dry land. We get to feature our very first WNBA all-star. We welcome Sonia Chase to the pod. Sonia played for the WNBA back in the late '90s, early 2000s, was truly a pioneer in that space. She is now a badass entrepreneur, a philanthropist, and truly someone who empowers women specifically to go after their dreams and leave a legacy far beyond their sport. And Sonia honestly was the perfect person to speak with because the collective bargaining agreement just went through in March, uh, with the WNBA, which is allowing these incredible women to make their worth when it comes to contracts. She dives into that, and we really through this conversation found out just how many parallels there are between the WNBA and swimming. I feel like it's, they've really had to battle to get people into the arena, and once they're in the arena, they see the value of the sport. They see the entertainment factors, but it, it was awesome hearing her perspective, having been someone who's been in the game, no pun intended, for a really long time. And I also loved hearing her stance on how to become an entrepreneur, right? You go from your sport, and you get told what to do by a coach for a really long time, and then, you know, having the ability