Solving 6 Scaling Problems | Ep 969
5/12/202633 min
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Bigger businesses demand bigger tradeoffs, but most business owners just don’t want to pay them. In this episode, Alex coaches six business owners through the real bottlenecks stopping them from scaling. He breaks down why inbound and outbound sales teams should never mix, why premium businesses require premium talent, and why the fastest way to grow is often killing the thing that made you successful in the first place.
In this episode
00:00 The real cost of scaling from $6M to $100M
07:14 Raising prices to fund staffing needs
10:46 Outreaches to get more “whale” HVAC partners
12:52 Building the dream team to handle high-end clients
18:18 Lead generation strategies for a roofing company
26:41 Doubling down on networking to generate more leads
27:55 Calculating the opportunity cost of exiting a business
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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
Clips
Transcript preview
First 90 secondsAlex Hormozi· Host0:00
I've been in business for 14 years. I recently did a $106 million book launch in a weekend. And our portfolio of companies at acquisition.com does over $250 million in aggregate revenue, and a portion of that is brick-and-mortar chains that we own. And so in this video, I'm answering your questions about how to scale specifically a brick-and-mortar HVAC business. And for all of those questions, I try to do my very best to make the solutions as tactical as humanly possible so that you watching from home can actually use this stuff. Enjoy.
Thomas· Guest0:24
My name is Thomas. I, uh, sell roofing and exterior remodeling. We do, uh, close to 6 million this year. I would like to be at 100 million. What's stopping me, and I'll, I'll be a little bit vulnerable, I would say it's comfort, distractions, and fear.
Alex Hormozi· Host0:37
And food?
Thomas· Guest0:39
Fear.
Alex Hormozi· Host0:39
Oh, sorry. I was like- [laughs] [laughs] All right. Good to know. You know?
Thomas· Guest0:43
Nothing like food. No.
Alex Hormozi· Host0:44
Sometimes- I- ... I feel that way, too. Uh- So the, the comfort- Yeah ...
Thomas· Guest0:49
is I have built the business. I've replaced myself in every aspect. I can work two to three hours a week- Mm-hmm ... and it'll run fine.
Alex Hormozi· Host0:56
Okay.
Thomas· Guest0:56
Um, fear, I would say the fear of losing family time.
Alex Hormozi· Host1:01
Mm-hmm.
Thomas· Guest1:02
Uh, the work-life balance.
Alex Hormozi· Host1:03
Sure.
Thomas· Guest1:03
And the distractions are, uh, my other... I've got another business, drunk removal business. I've got real estate. I've got just all kinds of little things- What do you think you should do that you're not doing that you want me to tell you to do? [laughs] So, so I know I need to go all in again.
Alex Hormozi· Host1:19
Okay.
Thomas· Guest1:20
And I, I did that the first five years that I, that I- And that worked out ... built my business, and it worked out great.
Alex Hormozi· Host1:24
Uh-huh.
Thomas· Guest1:25
Um, went through COVID. Um, I got, you know, kept the business going really well.