Social Media is Dead.

Gary Vaynerchuk· Host0:00

If we just use common sense, I have a funny fe- feeling that a lot of people would realize a shocking, almost nerve-wracking amount of human attention is on this device. And when you look at this device, the shocking percentage of what's being consumed outside of gaming is social media content outside of streaming television and gaming. This is the Gary Vee Audio Experience. [popping sound] Hello, San Antonio. [laughs] This is not exactly where I thought I would be, uh, this evening as a diehard Knicks fan, but, um, very honored to be here. And, uh, I'm a well-parented individual, so you keep your commitments regardless of the outcome. So it's a real pleasure to be with all of you, especially this crew, because, um, looking at the i- people that are attending this conference, there's, there's a lot to touch on, um, that I think is very relevant to a lot of the different micro groups of people that are in here. I'm gonna give you a little context of m- how my career went 'cause it will really foundationally start everything I'm about to talk about. I, I was born in the Soviet Union. I came here when I was three, real immigrant life. My dad got a job as a stock boy in a liquor store to kind of make our American dream happen. And so I lived in a studio apartment in Queens, half the size of the stage that I'm on right now with seven, eight family members, really humble beginnings. And my father started that journey, eventually owned a small liquor store. Um,