Sizes

Avery Trufelman· Host0:00

I'm generally pretty tech skeptical, but seven years ago, I witnessed something quite amazing.

Brooke McEver· Guest0:06

Yes. So this is our space, so we're building it out right now.

Avery Trufelman· Host0:09

This was back when I lived in the San Francisco Bay Area, and I went to this white-walled, startup-y looking tech office in a warehouse in an industrial part of town, all very cliche.

Brooke McEver· Guest0:19

We have an entire software team here, so we work really closely with them on creating algorithms.

Avery Trufelman· Host0:24

But this company was working on something I could really get behind.

Brooke McEver· Guest0:28

That take into account your body shape.

Avery Trufelman· Host0:30

That's Brooke McEver, director of product innovation at Unspun, which back then, in 2019, was completely rethinking pants, specifically jeans.

Brooke McEver· Guest0:41

What are your pain points in finding jeans?

Speaker 30:43

Uh, pain points. Uh, self-loathing? I don't know. [laughs] Like, buying clothes is hard. Um- But is it, like, like the butt doesn't fit- Um- ...

Brooke McEver· Guest0:54

they're too long, they're too short?

Avery Trufelman· Host0:56

Listen to that. I couldn't even narrow down what's so hard about finding jeans that fit. They simply never do.

Speaker 31:02

Yeah, I feel like I often, I, I, I don't have a sense of my own size, and so I'll just grab things that I think are cute, and then they just, like, don't fit, and it's demoralizing.

Avery Trufelman· Host1:11

I still feel this way. What size am I? In some brands, I am a size 12. In some brands, I'm a size six. I have even been a size two. I have been every size in between. And on jeans, size 30 or 32 does not correlate to 30 or 32 inches. How are you supposed to understand what could possibly