Siri, where does Apple go next?
4/29/202627 min
Guardian US tech editor Blake Montgomery talks about the future of Apple after the resignation of its longtime CEO Tim Cook. Help support our independent journalism at theguardian.com/infocus
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This is The Guardian.
Naushin Iqbal· Host0:01
[upbeat music] Today, Apple took over the world. Where can it go next? [upbeat music] Here's a question for you. What are you listening to this on? Is it an iPhone? Do you have AirPods in? I'm guessing there's a good chance you do. Sorry to Android users. More than any other, there is one man responsible for just how widespread Apple products have become, Tim Cook, who announced his departure last week. In the last 15 years, the so-called world's most boring CEO has turned the company from a multi-billion dollar one to a $4 trillion giant. Apple has transformed how we live, work, communicate, and on an even bigger scale, it has reshaped the way tech companies do business, do politics, and hell, even global supply chains. But where it was once leading, Apple is now lagging on the AI race and on the very thing that it built its reputation on, product innovation. And now,