Rebrand Rant: Why T.G. Jones Failed
21:42–22:37 · 55s
Georgie and Lee skewer the WH Smith-to-T.G. Jones rebrand, arguing it changed the name but not the proposition—so shoppers stayed confused.
21:42–22:37 · 55s
Georgie and Lee skewer the WH Smith-to-T.G. Jones rebrand, arguing it changed the name but not the proposition—so shoppers stayed confused.
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