Particle Data Platform

ShortHand: The Church of Kardashian

6/16/202625 min

From crypto scams to ‘diet tea’, intellectual property fraud and everything in between, clan Kardashian has set the blueprint for turning followers and influence into cold, hard cash.

This is the run down on how Kim, Kylie, Kris and the rest of the gang have put their fame to work – and how a small “community church” in Los Angeles allows them to keep their finances well behind closed doors...

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Transcript preview

First 90 seconds
  1. Hannah Maguire· Host0:00

    [upbeat music] Hello, and welcome.

  2. Suruthi Bala· Host0:16

    Calabasas.

  3. Hannah Maguire· Host0:17

    [laughs] Wait, it's, uh, Kardashians remember. It's where they live.

  4. Suruthi Bala· Host0:22

    Okay. Hello. [laughs] And welcome to that thing.

  5. Hannah Maguire· Host0:26

    [laughs] On the 3rd of October, 2022, Kim Kardashian was fined $1.26 million for her part in an enormous cryptocurrency scandal. And we're willing to bet that's the first time quite a lot of you have heard that. I'm certainly one of them.

  6. Suruthi Bala· Host0:46

    Same.

  7. Hannah Maguire· Host0:47

    And I know more about the Kardashians than the average bear. [laughs] I certainly know more than you.

  8. Suruthi Bala· Host0:50

    Yeah. Not hard.

  9. Hannah Maguire· Host0:52

    No, and a fact you're very proud of.

  10. Suruthi Bala· Host0:54

    I sh- I f- Not that you're like, "I'm better than you" No ...

  11. Hannah Maguire· Host0:57

    but you're just like, "I do not engage."

  12. Suruthi Bala· Host0:59

    No, I just, I, I know so much about unnecessary people who are on Married At First Sight.

  13. Hannah Maguire· Host1:04

    [laughs] Whereas I can't look away.

  14. Suruthi Bala· Host1:04

    No, it's not, it's not a moral judgment at all. I just- Oh, well, I see ... I'm just not interested in them.

  15. Hannah Maguire· Host1:09

    It would be fine if it were.

  16. Suruthi Bala· Host1:10

    Mm-hmm.

  17. Hannah Maguire· Host1:10

    The Kardashian brand is a modern-day juggernaut of PR and celebrity influence, the likes of which have never been seen before. The story goes that through reality TV, endorsements, and paid promotions, the Kardashians managed

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