How I Built This with Guy RazShep and Ian Murray: Vineyard Vines. A Stale Product Transforms into a Lifestyle Brand.

Guerrilla PR During Scandal

36:58–37:43 · 45s

Ian bikes to the press hub during the Clinton-Lewinsky frenzy, hawks Vineyard Vines ties, cracks a cheeky line about gifting one to the President, and lands on national news that night.

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